People form an opinion within 100 milliseconds, making first impressions very important for your website. Google has confirmed this in a study, showing that aesthetic design affects the opinions of users within 50 milliseconds. A good website design also utilizes white space to separate elements, avoid clutter and direct customers' eyes to important features. However, this approach is not applicable to all website designs. Read on to learn more about website design principles.Colors: In addition to being a fundamental part of a website design, colors also have an effect on emotions. Some colors inspire feelings of happiness, sadness, and calmness while others evoke frustration. When choosing colors for your website, consider your brand voice and niche to determine which colors are most appropriate. It is also wise to research the psychology of colors to ensure your website design reflects the message you want to convey. For instance, if you're selling a service or a product, you may want to use the color blue in the design. While a website's content is important, navigation should not be a hindrance. Visitors don't want to sift through the content of a website to find what they're looking for. Using poor navigation discourages visitors from engaging with your site. Designed navigation helps visitors find what they're looking for quickly. A well-designed website also contains a long list of services, which makes your company stand out in the industry. It also helps to boost metrics. Web design combines several different skills. From planning and conceptualizing content, to designing a website's overall layout, color scheme, and fonts, web design is an important part of any online business. From determining how to navigate a website to the way it looks, web design affects search engine optimization and user experience. And because web design influences the overall look and feel of a website, it is essential to know these principles. Once you learn the principles of web design, it will be much easier for you to decide what your website needs. A great website design should engage visitors and help your company achieve its goals. A good website design is easy to navigate, appealing, and suits the demographic of the website. A poorly designed website will discourage visitors and turn them off. A well-designed website can also guide visitors to take action. However, not all website designs are created equal. You should strive for a balance between aesthetics and functionality. A good web design should satisfy the needs of the target audience.